Death to the (Sales) Stress

Conversations are more important than activities! We have all, in sales, chased activities! Since the time I started in sales, I have...

To cold call or not to cold call

To cold call or not to cold call I see quite a few people who are pro - cold calling and many new-age sales people who are against cold...

So, What is B2B Marketing?

B2B Marketing is Logic-driven, focuses on time, money and resources saved and favours in-depth promotion.

How has Sales changed?

Sales has changed and how? From the 80's when sales was more of a PUSH function, the technology and the tools have transformed it into PULL.